A blog, an online communication platform, shares with website visitors timely, authoritative information on topics within a particular area of expertise. As the go-to person for your area of expertise, you may have been asked to contribute blog posts, or you may have decided on your own to create a blog. The following 6 tips will help ensure your success:

1. Give visitors a reason to return to your website. A dynamic website with interesting, substantive content attracts visitors to return regularly. Reward them with frequently updated content. Set a realistic goal to post at least once or twice a month—more often if you will reliably post more frequently. You can increase your frequency as your posting process becomes more efficient. Also, devise a strategy to attract visitors. For example, is your website address in your email signature block, on your business card, and on all of your give-aways? Does your blog link to Linked-In and Twitter? Does your website design lead readers to your blog? Do you encourage customers to visit your website? The Writing Center provides an updated list of blog post topics with our course participants’ materials and mentions our website and blog in our customer communications. How frequently will you post? How do/will potential visitors learn about your blog? Read more ›