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129 Willowbrook Lane
West Chester, PA 19382-5578
610-436-4600
Email: writing@writingcenter.com
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Course Descriptions
Business Grammar: Hands-on practice with easy-to-remember patterns for
correct punctuation. Tips for improving spelling and usage and for using
possessives, plurals, capitalization and numbers correctly. Essential rules
for correct grammar and sentence structure. Optional editing and
proofreading segments demonstrate how to recognize and correct wordiness, how
to ensure that wording is specific. A 1-day seminar presented by The Writing
Center, Inc., writing@writingcenter.com
Business Writing: Participants increase the clarity and impact of on-the-job
documents. They practice strategies to (1) create clearer, simpler, more
concise documents; (2) use reader-centered wording to win cooperation; (3)
begin and end documents effectively; (4) ensure complete, logically organized
documents; and (5) use format to emphasize main ideas and increase
readability. A 1- to 2-day seminar presented by The Writing Center, Inc.,
writing@writingcenter.com
Business Writing for Sales Professionals: Participants increase the clarity,
impact, and overall professionalism of business plans, customer follow-up
letters and proposals. Topics include: (1) how to write SMART objectives
and action plans; (2) three easy patterns for organizing documents effectively; (3) how to
interest the reader, emphasize key ideas, and move the reader smoothly from
key point to key point; and (4) how to increase credibility and eliminate
stale wording. A 1- to 2-day seminar presented by The Writing Center, Inc.,
writing@writingcenter.com
Writing Effective E-Mail:
Participants learn to write e-mail E-asily, E-fficiently, and E-ffectively. To increase the professionalism of their e-mail, they review the special considerations for communicating clearly on the web. Topics include (1) E-mail etiquette; (2) The ten most common mistakes in writing e-mail; (3) Ensuring a clear, focused message; (4) How to begin and end e-mail: How to grab the reader's attention and ensure that they understand next steps; (5) Where to place information for greatest impact; (6) Professional presentation: Answers to the most common questions about e-mail presentation, for example, "How informal can I be?" A 1-day seminar presented by The Writing Center, Inc., writing@writingcenter.com
Editing and Proofreading: Through lively, hands-on practice, participants
sharpen editing and proofreading skills as they review (1) essential
punctuation, spelling and usage, grammar, and sentence structure rules; (2)
steps to recognize and correct wordiness, stilted language, and unnecessarily
complex sentence structure; (3) an efficient three-step approach to editing;
(4) standard proofer’s marks, and (5) eight proofreading tips to ensure that
documents are mechanically correct and flawlessly professional. A 1- to
2-day seminar presented by The Writing Center, Inc., writing@writingcenter.com
Effective Business Writing for Executive Secretaries and Administrative Assistants: Easy-to-remember patterns for correct punctuation. Tips for
improving spelling and usage and for using possessives, plurals,
capitalization and numbers correctly. Essential rules for correct grammar
and sentence structure. Proofreading tips for error-free documents.
Strategies for clear, direct wording. Instilling personality and enthusiasm
into documents. Eliminating negative or blunt language and improving flow.
Beginning and ending documents effectively. Streamlining organization and
writing, and reduce rewriting. Enhancing readability. A 1- to 2-day seminar
presented by The Writing Center, Inc., writing@writingcenter.com
Effective Customer Correspondence: Participants increase goodwill and
improve customer relations when handling complaints, refusing requests,
giving instructions, and providing information. Within the context of
customer letters, they practice strategies for (1) clear, direct wording; (2)
positive, reader-centered wording; (3) logical, strategic organization;
(4) effective beginnings and endings; and (5) professional presentation.
A 1- to 2-day seminar presented by The Writing Center, Inc., writing@writingcenter.com
Technical Writing: Participants learn how to (1) apply strategies for clear,
direct wording; (2) write for readers with varying expertise and needs; (3)
create controlled, precise instructions and specifications; protect
proprietary or classified information; (4) create flexible outlines and reusable templates;
(5) begin and end documents effectively; (6) organize documents logically; present
results and recommendations; (7) emphasize important information and increase readability;
and (8) select illustrations that complement and clarify the text. A 1- to 2-day seminar
presented by The Writing Center, Inc., writing@writingcenter.com
Writing Performance Appraisals: Participants learn how to write precise,
objective, motivational performance appraisals. Topics include (1) three
time-saving tips to streamline the performance appraisal process; (2)
avoiding haloes, horns, and other pitfalls; (3) selecting supporting detail
to prove ratings and emphasize group objectives; (4) using positive,
reader-centered wording to ensure agreement and motivate change; and (5)
writing SMART action plans to meet developmental objectives. A 1- to 2-day
seminar presented by The Writing Center, Inc., writing@writingcenter.com
Writing Powerful Proposals: Participants learn how to streamline their
proposal writing process and utilize contract-winning strategies including
how to (1) read and evaluate an RFP to identify requirements and determine
proposal emphasis and approach; (2) write clearly and directly, eliminating
wordiness and stale language;
(3) demonstrate capabilities, knowledge of the customer’s business, and
responsiveness to the customer’s needs; (4) customize personnel resumes
(bios); and (5) use headings and illustrations to guide the reader, clarify
information, and emphasize selling points. A 1- to 2-day seminar presented
by The Writing Center, Inc., writing@writingcenter.com
Writing White Papers/Articles for Publication:
Participants learn how to (a)
select White Paper topics and keep an idea file, (b) apply a time-saving
writing process, (c) structure White Papers and define an "angle," (d) use
common White Paper formulas, (e) write for readers with varying expertise and needs, (f) select illustrations that complement and clarify the text, (g) apply strategies for clear, direct wording, (h) emphasize important
information and increase readability. A 1- to 2-day seminar presented by The Writing Center, Inc., writing@writingcenter.com
For more information about our services, please call us at 610-436-4600 or Email us at writing@writingcenter.com
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